A commitment to breaking the norms and finding excellence
We are the new math in finance, finding insights and removing bias to provide analysts with profound and factual insights.

THIS IS FINANCE, DO YOU GET IT?
An understanding of analytics
You work your way; we help you customize and tailor your dashboard around your workflow
Science, Technology, Finance
Renegades from science and technology with over 100 years of combined experience in advanced R&D
Countering Bias
Bias is normal, we’re not normal – we apply statistical methods to expose connections otherwise overlooked
Taking The Big out of Data
Under the deluge of data, we reduce the volume and sharpen your focus, damping the noise and enhancing the signal
Consulting
From tailoring our algorithms to helping you integrate our IP into bespoke user experiences, we are here to help
Project Management
Be part of our team, or we can be part of yours, either way we bring best practices and agile methods to the game
Human-Machine Teams
User-centered design forms the core of our practice, keeping the needs of the end-user in mind throughout development
An array of resources
Our comprehensive suite of professional services caters to a diverse clientele, ranging from homeowners to commercial developers.
Not Normal Goals
- Understand the user
- Tailor our algorithms to your needs
- Reveal data insights at speed


See Into the Past with Clarity
- The past defines the future
- See hidden nodes and edges
- Traverse the network with confidence
“In the world of Norms, be Not Normal.”

NotNorm.org
Watch, Read, Listen
We make the 40% Work for you
Every time you face a tough decision you should have no less than forty percent and no more than seventy percent of the information you need to make the decision – Colin Powell