A commitment to breaking the norms and finding excellence

We are the new math in finance, finding insights and removing bias to provide analysts with profound and factual insights.

THIS IS FINANCE, DO YOU GET IT?

An understanding of analytics

You work your way; we help you customize and tailor your dashboard around your workflow

Science, Technology, Finance

Renegades from science and technology with over 100 years of combined experience in advanced R&D

Countering Bias

Bias is normal, we’re not normal – we apply statistical methods to expose connections otherwise overlooked

Taking The Big out of Data

Under the deluge of data, we reduce the volume and sharpen your focus, damping the noise and enhancing the signal

Consulting

From tailoring our algorithms to helping you integrate our IP into bespoke user experiences, we are here to help

Project Management

Be part of our team, or we can be part of yours, either way we bring best practices and agile methods to the game

Human-Machine Teams

User-centered design forms the core of our practice, keeping the needs of the end-user in mind throughout development

An array of resources

Our comprehensive suite of professional services caters to a diverse clientele, ranging from homeowners to commercial developers.

Not Normal Goals

  • Understand the user
  • Tailor our algorithms to your needs
  • Reveal data insights at speed

See Into the Past with Clarity

  • The past defines the future
  • See hidden nodes and edges
  • Traverse the network with confidence

“In the world of Norms, be Not Normal.”

Non Ordinarius
Not Normal

NotNorm.org

Watch, Read, Listen

We make the 40% Work for you

Every time you face a tough decision you should have no less than forty percent and no more than seventy percent of the information you need to make the decision – Colin Powell